Olatunji Adetunji
How To Use Data Analytics in Digital Marketing. According to researchers from MIT, “companies in the top third of their industry in the use of data-driven decision making were, on average, 5% more productive and 6% more profitable than their competitors.”, this can only be possible with the use of data science and data analytics. So, how does the use of data science and data analytics help to improve digital marketing, especially in the area of using data to make coherent-driven decisions to foster business growth in an age of data-driven marketing? But before we proceed forward...
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Olatunji Adetunji
How To Use Data Science for Digital Marketing. In this topic, we will explain the techniques used for data gathering and prediction, using those techniques to read our Google Analytics traffic data to decipher our Google Analytics web performance data easily. Both data science and data analysis are interwoven in terms of definition, quoting from Wikipedia, data science is the interdisciplinary field that uses scientific methods, processes, and algorithms to extract knowledge and insights from ambiguous data, while data analysis is the systematic computational method of analyzing those...
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Olatunji Adetunji
How To Write Good Engaging Content For Blog. There are several ways to write attention-grabbing engaging content for your blog or website, especially for your social media content like Linkedin, Facebook, etc., since most of these types of social content can accommodate up to 500-word counts. You can read more on The Different Types Of Social Media Platforms The first thing you would like to consider when writing a blog or social media content is to view your article from a reader's perspective, ie, you will want to have them stick around longer and find the intriguing side...
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Olatunji Adetunji
What are the Different Types of Social Media? 10 Types of Social Media Sites Online. Social media sites are no longer the norms for socializing networking or sharing info, instead, they have metaphors into a channel for business growth and influencer growth for publicity and viral content online. Most of the time, individuals tend to get updates and news worldwide on their social platforms like Twitter, and Facebook to mention a few, and co-exist with business or company updates on sites like Linkedin. The number of social media sites online dwarfs that of search engines in comparison,...
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Olatunji Adetunji
How To Create HTML Email Signature via Gmail and cPanel. In today’s topic, I would like to talk about HOW TO create an HTML email signature which is all part of branding, why? Because when people keep seeing your brand name and can identify your logo as the name of your business or company, you have successfully created a brand. All it takes is to take that simple step of doing every aspect of branding correctly and capturing every single lead you get with your brand exposure, but you need to be consistent with the approach. Our last post was on how to show your business logo in...
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How To Show Your Business Brand Logo in Gmail. Today businesses like to speak in their branding language to identify with their respective customers easily. Having your company’s logo show up as an email profile identifier, helps to ensure that your recipients are certain that the email was generated from you and reduces the high possibility of your emails hitting their spam box. Due to the high number of scam alerts and spoof emails, one tends to see the benefits of having a branded email with your company logo as a profile identifier as a big deal in today’s online...
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The Importance of Local SEO Business Listings. Local SEO is not a new rave but has become vital for local businesses' online success. I have written previously some list of local SEO business tactics based on small business local SEO services and local SEO Services for Small Businesses, I will recommend you go through those topics, as they are the core perquisites to your understanding of how important Local SEO Business listing is to your small business. Local SEO Business Listings is a combination of both Local SEO and Business listings derivatives. What do I mean by that? Well, I...
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Olatunji Adetunji
10 Important Digital Marketing Skills You Need To Know. Digital marketing is more than just a professional skill, it has become a vital aspect of every business that wants to do well online. Hence, digital marketers need to be seen as a white-collar job specification that can pay above any minimum wage worldwide. Apart from the obvious merit of being a digital marketer allows you to get remote jobs, breaking into the industry itself is not as challenging as other means of business. But, there is a mix of professional skills that you might need to acquire as a digital marketer. Now,...
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QR Code Marketing and Promotion Ideas. QR-Code also known as quick response code is similar to a digital information system, which; if used right can serve as a means to boost and link between your online marketing promotion and offline marketing strategy. By applying QR codes marketing ideas, you make it more efficient for your audience to connect with your brand and generate awareness on your offer. QR codes works best with offers, especially on physical deliverables. You can place them on your product or on your front desk for every visitor to see, the case usage...
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How To Monitor Google Ads Performance Using Google Analytics. Google Ads network is a very powerful tool for advertising, so also is the Google Analytics web performance monitor tool. Utilizing this web analytic tool by Google you can track your website performance in terms of traffic. Yes, in terms of traffic driven to your website from your Google ads, because let's face it, Google Ads already provide you with enough data to assist set up your ads campaign the best way you could have it run. So in this article, I will be explaining how you can monitor your...
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Olatunji Adetunji
How To Reactivate a Google Adsense Account Due To Inactivity. Have you ever wondered what will happen to your Google Adsense account if for some reason you weren't able to get your website online? Let's say a year. Well, that surely did happen to me and if you are in a similar boat as I am, you have stumbled onto the right post on "how to reactivate a Google Adsense account due to inactivity." It's a bit blurry, but I can also assume even though your website is live and you stopped blogging for a long period your ads could also stop serving ads. Before...
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Olatunji Adetunji
Why Readability Score is Important in SEO? SEO Readability Score also called the Flesch Kincaid readability test, is used to measure how easy it is to understand the content of your website, and they are assigned grades for ease and level of understanding. This helps to allow you to target the right audience for your content. Now in reference to it being an SEO factor or not, I will like to take a quote from morningscore.io Readability is both a direct factor and an indirect factor for SEO. Good readability helps your target audience digest your content, thus influencing their behavior...
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