Olatunji Adetunji
Google CEO Sundar Pichai: Search will profoundly change in 2025 Pichai thinks we'll all be surprised in early 2025 about the newer things that search can do compared to where it is today. Buckle up, again? Google Search will continue to change profoundly in 2025, according to Alphabet/Google CEO Sundar Pichai, who was interviewed during the 2024 New York Times DealBook Summit. Google Search in 2025. Typically elusive on substance and details, here’s the quote from Pichai: “Search itself will continue to change profoundly in [2025]. I think we are going to...
Read
Olatunji Adetunji
3 Most Important Business Growth Strategies. Have you considered expanding your business recently? Do you think it is about that time of year when you flap your wings and fly away from your comfort zone? Well, this is not a new feeling for most business owners who have been in a specific business for years, trailing with beaming success year in and year out. I believe that feeling is simply telling you, that your business is now ripe for growth, hence the term business growth. Now most people when building a business from ground zero up, neglect the fundamentals, especially in a world where...
Read
Olatunji Adetunji
Top 20 Online Work from Home Job Skills. These are the top soft skills you can learn to get yourself earning online for next year with exclusive autonomy to work from home or serve as a remote job, this skills are evergreen professions and some do pay more than others. The amount of skills you can develop or acquire are not limited and you can hone more than one soft skill to become a professional career pathway for your self-development as well. Content Writing: Most websites and blogs are run by content writers, they are part of any online branding team as their input scales across...
Read
Olatunji Adetunji
4 SEO Tips and Strategies For Small Businesses to Get Ahead Next Year. SEO tips and strategy planning season is here! With the new year fast approaching, it's time to start thinking about next year's SEO strategy and tips on how to set your business up for success. In today's article, I will share some precise SEO tips for small businesses to utilize if you want to continue staying relevant in the organic search traffic marketing scene. " We need to continue providing value for users by offering the exact information on the page that they expect...
Read
Olatunji Adetunji
Google is making a major change to Local Service Ads. Businesses will soon need a Google Business Profile (GBP) to continue running Local Service Ads (LSAs) and displaying customer reviews. This change tightens the integration of LSAs and GBPs, with Google positioning the Business Profile as the “source of truth” for ads. Why You Should Care: LSAs are a key tool for businesses looking to capture local search traffic. Without a verified and accurate GBP, your ads could be paused, disrupting lead generation and customer acquisition efforts. Integrating reviews into the GBP also emphasizes...
Read
Olatunji Adetunji
Google Ads Shocking Rise in Cost and Why it is Expensive Than Before (CASE STUDY). Why are Google Ads so expensive? This question must have crossed your mind if you execute paid adverts for clients. In the world of paid advertisement, there is no other name as popular as Google Ads; they are the most sought-after advertisement platform online. However, in recent years, I have noticed an increase in their advertisement cost, and this is something of great concern to me dating back to 2020. How did I come to this conclusion? It’s no brainer that we have economic factors...
Read
Olatunji Adetunji
Meta Careers Recruiting Scam Target Hacking Facebook Accounts. There seems to be a sudden disturbance on the Facebook platform of late, this has come off a bit more like a nuisance to me. First, this kicked off on my Facebook page from an unknown entity trying to have me establish some communication with them regarding my Facebook Page being struck with an unpublished message. This type of message when you do not do a follow up might get your page unpublished especially if they feel the content of your page goes against their community policy standards. Well I was able to sort that out...
Read
Olatunji Adetunji
How do you balance organic and paid traffic sources for your online store? If you run an online store, you know how important it is to attract visitors to your website. But how do you decide which traffic sources to focus on? Should you invest in paid advertising, such as Google Ads or Facebook Ads, or should you rely on organic methods, such as SEO, content marketing, or social media optimization? The answer is not simple, as both options have their advantages and disadvantages. In this article, we will explore how to balance organic and paid traffic sources for your online store, and what...
Read
Olatunji Adetunji
How can GA4 help grow your business? GA4 has various advanced machine learning analytics features that can help businesses get more insights into customer behavior. You can unlock even more advanced features, like predictive analytics and machine learning models, to get even deeper insights into your customer behavior. But first, you need to understand how Google Analytics processes data from your website and how you can analyze them to make data-driven decisions for your business. Google Analytics tracks user interactions on a website, processes the data, and analyzes...
Read
Olatunji Adetunji
Top Digital Marketing Agency Red Flags To Avoid. When choosing the right digital marketing partner or agency for your business, one must be certain that both you and the marketing team or consultant share the same goal, and that you both understand each other, because if you kick off your marketing campaign with the wrong set of individuals or organization that might create lots of setbacks for you and your business growth at large. Why do I say this? Well, for instance, let's say you fall victim to a digital marketing firm that promises to deliver top-notch quality service and you can't...
Read
Olatunji Adetunji
How to Gain Market Share with Digital Marketing. Most small businesses seem to fail to understand or get the concept of using fully-blown digital marketing techniques to grow their business market share online. Basically; you will need to implement a plethora of digital marketing strategies and monitor their performance in response to your customer and sales performance. Here are 3 tips (and insights from SEO Web Analyst Leading Digital Marketing Consultant!) to help you gain more market share next year with digital marketing! Whenever I do get a digital marketing...
Read
Olatunji Adetunji
How Much is SEO Work Worth For You To Be Really Paying? Search Engine Optimization has come a long way in being a part and parcel of online marketing and a source of reliable traffic to websites. I think it is a crime in this age for a business based online not to capitalize on the success of SEO, why? Because as of 2023 99firm made a publication that states and I quote “SEO stats reveal that leads that come as a result of search engine optimization have a 14.6% average conversion rate, when compared to local printing and traditional media advert outlet you can get a conversion rate of...
Read