ASIWAJU
Just In: UK Prime Minister, Boris Johnson, resigns. Prime Minister Boris Johnson resigned on Thursday, July 7, after less than three years in Number 10. His resignation ends an unprecedented political crisis over his future that has paralyzed Britain's government. In a speech at Downing Street, he said, "no one in politics is remotely indispensable". “I feel sad to be giving up the best job in the world. I fought so hard in the last few days to continue because I felt it was my job, my duty, and my obligation to continue as PM.” He added that the new leader...
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ASIWAJU
2023: Tinubu, those who don’t care if Nigeria ever rises Once upon a time, the state was an “urban jungle.” If you walked around the noise-polluted streets, which were overcrowded with rickety commuter buses, cars, cart pushers and wheel barrows and thronging with screaming street traders, ubiquitous markets stalls around pole-high refuse heaps and putrefying gutter oozes, you might find one or two human corpses decomposing on curbs, corners or street intersections. I said “walked” because if you had chosen...
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ASIWAJU
Funke Akindele Emerges Lagos PDP Deputy Governorship Candidate. Nollywood actress, Funke Akindele-Bello, has been officially endorsed as the deputy governorship candidate for the Peoples Democratic Party (PDP) in Lagos State. She emerged as the PDP deputy governorship candidate to Alhaji Abdulaziz Olajide Adediran, popularly known as ‘Jandor’ on Wednesday. The Nollywood actress, who is still smarting from her failed marriage to JJC Skillz, shrugged off stiff competition from other four contestants, who were also shortlisted for the deputy governorship candidate...
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ASIWAJU
Osun Elections: Buhari presents APC Flag to Oyetola President Muhammadu Buhari, Wednesday did the ceremonial presentation of the flag to the All Progressives Congress, APC candidate in the upcoming elections in Osun State, giving assurances that the Party is committed to furthering the development journey of the state. The President commended the performance of Governor Adegboyega Oyetola, the candidate of the party, for serving the people tirelessly in his first term in office, adding that he has confidence in the Party winning the election, fairly and squarely in...
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Olatunji Adetunji
7 Ways To Use Email To Boost Organic Traffic. It’s the bread and butter of your career, and possibly also the bane of your existence. Calling to targets like a siren’s song, whether they’re in the office down the hall or on a beach vacation across the world, it’s nearly inescapable. And, the modern world couldn’t function without it. Of course, we’re talking about email marketing. Typically a softer sell than other types of marketing, it offers incredible ROI, returning on average. But, what is it exactly? According to, email marketing...
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Olatunji Adetunji
How To Use Email Marketing Retention Online Marketing. Today's topic is a reflection on my personal experience with one of our online marketing that went south, and we had to complement our online marketing results with an email marketing retention technique to aid us to maintain relevancy with our prospective customers for our clients. The campaign was based on a very reasonable predictive outcome with a minimum of 1% conversion ratio with every sale funnel stage we have prepared for this campaign. But to our surprise we were not able to convert much of these leads into paying customers,...
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Olatunji Adetunji
How To Sell Products Online. Today's article will be based on how to sell products or services online using paid ads from advertising platforms like Facebook, Instagram, Google etc. The first drawback with selling products or services online is the lack of realizing what is actually needed to generate a sale, ie the cost of acquiring a sale versus the profit margin on the product itself. The other drawback is how much do you actually need to put in as a monetary effort to drive sales for your campaign online? to be honest that is something only your campaign manager can answer or you...
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Olatunji Adetunji
Google Ad Manager Gets 8 Updates. Google Ad Manager receives eight changes and tweaks in a recent update including integration with Google Analytics 4 (GA4), optimized pricing, and more. In addition, Google shares information about four updates to Ad Manager that are coming soon. All changes are listed in a recently published set of release notes. Here are the details about everything released for Google Ad Manager this week, and an overview of what’s coming up in the near future. What’s New In Google Ad Manager? The following updates are available in Google...
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Olatunji Adetunji
How To Create Engaging Social Media Content. Today's content will cut across the 6 major tips on how to create engaging content on social media platforms, apart from the usual rule of thumb of posting content when you have peak audience activity on your handles, your content in rotoscope should also contain quality contents that are deemed viral-worthy. This question is most settled with a social media content manager, whose sole responsibility is always to create content on the handle they manage to gain traction with engagement scores. Although there are some nifty gritty methods...
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Olatunji Adetunji
How to optimize your Google Ads account on a tight budget. Have you been given a Google Ads Campaign to manage under a small budget plan, with a stringent marketing goal? Well in this article I will be sharing with you the several ways we adopt to maximize and optimize our Google Ads campaign budget to deliver our client's goals still. The most obvious task to do in optimizing the campaign budget was to actually reduce the cost per day, which in effect will surely reduce the huge traffic you were getting from the ads, so to not make it too significant, we decided to take the budget...
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Olatunji Adetunji
How To Use Instagram For Business Marketing. Instagram is a social media platform where you can share your videos and images among the platform viewers (both inbound and outbound), and due to its other marketing features, businesses are now relying on this media outlet as a way of marketing their business online. There are benefits that come with Instagram marketing for business, from brand awareness to online sales using both their video-oriented post and rich content aggregator styling for content curation. How can Instagram be used for marketing? Instagram marketing is a...
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Olatunji Adetunji
Hreflang For Beginners: Getting Started With Multilingual Website Tags. Often, the best practices of SEO don’t give us a direct ranking signal boost from Google, although they help drive significant traffic to our website. Herflang tags are a perfect example of this. <html lang=”en”> While it has been stated that hreflang tags don’t serve as a ranking signal in the algorithmic sense, in a cluster, a group of similar content pages in different languages share the same ranking authority. In our pursuit of optimizing user intent and experience, languages...
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