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How can GA4 help grow your business? GA4 has various advanced machine learning analytics features that can help businesses get more insights into customer behavior. You can unlock even more advanced features, like predictive analytics and machine learning models, to get even deeper insights into your customer behavior. But first, you need to understand how Google Analytics processes data from your website and how you can analyze them to make data-driven decisions for your business. Google Analytics tracks user interactions on a website, processes the data, and analyzes...
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Top Digital Marketing Agency Red Flags To Avoid. When choosing the right digital marketing partner or agency for your business, one must be certain that both you and the marketing team or consultant share the same goal, and that you both understand each other, because if you kick off your marketing campaign with the wrong set of individuals or organization that might create lots of setbacks for you and your business growth at large. Why do I say this? Well, for instance, let's say you fall victim to a digital marketing firm that promises to deliver top-notch quality service and you can't...
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How to Gain Market Share with Digital Marketing. Most small businesses seem to fail to understand or get the concept of using fully-blown digital marketing techniques to grow their business market share online. Basically; you will need to implement a plethora of digital marketing strategies and monitor their performance in response to your customer and sales performance. Here are 3 tips (and insights from SEO Web Analyst Leading Digital Marketing Consultant!) to help you gain more market share next year with digital marketing! Whenever I do get a digital marketing...
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How Much is SEO Work Worth For You To Be Really Paying? Search Engine Optimization has come a long way in being a part and parcel of online marketing and a source of reliable traffic to websites. I think it is a crime in this age for a business based online not to capitalize on the success of SEO, why? Because as of 2023 99firm made a publication that states and I quote “SEO stats reveal that leads that come as a result of search engine optimization have a 14.6% average conversion rate, when compared to local printing and traditional media advert outlet you can get a conversion rate of...
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How To Improve Local (SEO) Search Results Case Study. I have written some evergreen topics on Local SEO in the past, hence I see no reason to repeat myself on the subject, but rather I will like to discuss about the next stage in the methods of improving your local SEO ranking on search results. Recommended Read: Local SEO Services For Small Businesses By now we are all familiar with the phrase “Content is King” and to create content you will need to construct eloquent sentences that are made of keyword phrases. So, your key focus here in the content construction...
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How To Use Google Search Console To Improve Search Engine Ranking. In today's article I will be writing on how you can improve your search engine ranking with respect to your current SERP (Search Engine Ranking Position) using Google search console to execute a further in-depth analysis for your existing ranking keywords. Most client's after executing thier SEO work do fail to understand that SEO work should not just be based on a one off contract, meaning after your keyword rankings, you are expected to recieve some form of gratification in returns of brand visibility with searched...
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How To Rank Instagram Account on Google. I don't know if most of you have come across something intriguing when you do some of your daily searches on Google?. There seems to be a trend of social media accounts ranking on Google for generic keywords that are more suitable for local searches. And the social media affirm to this is Instagram, it's like a lot of local SEO searches are triggering Instagram profile rankings on Google. Because of this observation, I have dive into the understudy of why this phenomenon is becoming trendy with instagram and how to rank instagram account on Google,...
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How To Get Emails Delivered To Inbox and Avoid Spam Folder. An issue of paramount importance to any email campaign marketing is the delivery rate of one's sent messages, which means the percentage of emails that actually arrive at their destination. Deliverability is the technical term used to define the ability to successfully get an email delivered to a recipient’s inbox. Optimizing this parameter is one of the fundamental tasks of every good marketer. It's something that should't be taken for granted. According to studies, the average delivery rate is falling. In fact,...
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Top 10 Branding Design Agency For Startup in Nigeria. Branding design agencies are found everywhere today; just on your mobile, you can get hundreds of them, but do they provide the same quality of service? No, and that is why I have invested my time to find out the top 10 branding design agencies in Nigeria that you can easily choose from. In this article, I will be discussing how you can choose the right branding agency based on the qualities that I’ve highlighted below. Moreso, it’s important to have an overview of the agencies and their industry expertise. My research is...
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How Digital Transformation Will Evolve Marketing Practices. Driven by technology developments and changing customer behaviour, the marketing scene is changing as we get towards 2024. Leading this change and redefining how companies interact with their customers and maximise their marketing plans is digital transformation. Emphasising how digital transformation will improve client experiences, increase efficiency, and allow more successful marketing methods, this paper investigates the main trends and developments that will characterise marketing practices in 2024. AI and Machine Learning:...
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What are the Types of Market Segmentation? Before we discuss the types of market segmentation I would like us to touch on the market analysis used to build marketing strategies, in which we have market segmentation as part of the marketing process. Now, for a business to strive against its competition in the market, there is a need to execute market analysis that focuses on the internal and external environmental factors, but in all determine the conducive market environment for a business one must execute a practical market analysis as a fundamental input to the process of strategy formulation...
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What is Lead Management System in Marketing? The Process and Facts. Lead management is a process that is systematically created or designed to aid a marketer track prospective clients or leads and nurturing them with the sole goal of converting them into customers or end users, ie paying customers of a product or service. If we are to take a definition from Wikipedia: Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs...wikipedia.com Now that we...
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