Responsible Marketing Procedure Policy
PLEASE READ THE FOLLOWING TERMS OF USE AGREEMENT AND RESPONSIBLE MARKETING PROCEDURE POLICY CAREFULLY BEFORE USING THE WEBSITE AND SERVICE (AS BOTH TERMS ARE DEFINED BELOW). IF YOU USE THE WEBSITE AND SERVICE, YOU WILL BE BOUND BY THE TERMS OF THIS AGREEMENT, INCLUDING THE Malpractice Policy and Procedures. IF YOU DO NOT AGREE TO BE BOUND BY THESE TERMS OF USE, PLEASE DO NOT ACCESS OR USE THE SERVICES OR THE WEBSITE.
Our Responsible Marketing Policy stipulates that we act with honesty and integrity; and set outs the principles which should underpin all activity.
Key principles:
Commit to clear, honest and ethical communication based on transparency and unambigious misinterpretation of information.
Provide customers with full and transparent information when purchasing products to enable informed decision making.
Ensure full compliance, not only with applicable laws and regulatory requirements, but with all industry guidelines and third-party standards to provide customers with certainty on the products that they are buying.
Establish clear guidelines and protocols – which are shared and understood by all relevant employees - in relation to product labelling and marketing materials across our business.
Market and sell only those products/services to customers for the purpose for which they are intended.
Regularly review marketing operations and suppliers to assure highest quality of our products as well as safeguarding people and the environment.
Only communicate directly with consumers who have given express permission.
Provide clarity on any risks or potential risks associated with products.
Promote diversity and equal representation in all marketing or advertising campaigns.
Provide customers with a clear mechanism for complaints and feedback to ensure that their expectations are matched by quality of our products; and that their sales and marketing experience in engaging with Origin employees meets the required standard.
Regularly review marketing procedures and materials to ensure they meet the required standards; and ensure we discharge our obligations to our customers, our stakeholders and wider society.
Provide appropriate training for our employees to ensure they understand all relevant internal procedures as well as laws and regulations relating to the sales and marketing of our products.
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