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Online Marketing Strategies Olatunji Adetunji

Olatunji Adetunji

How to Use Market Segmentation in Target Marketing

2017-06-11

How to Use Market Segmentation, Target Marketing and Positioning (STP). It has been ages have actually written something on my blog, have been very busy on a new interesting project actually. But while in my project cognitive state, I was contacted by a client who actually have some serious set backs with his business. I will try to make this a broad case and will love you to relate with it, so for fun I will attribute this business to one that offers services, the business services are such that they can actually be considered as separate businesses themselves. it's like...

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Olatunji Adetunji

Importance Of Marketing Research Process

2017-02-23

Importance Of Marketing Research in Marketing Planning Process. Why do most business fail? most typical reasons are not the most obvious, for sure. But my concession is that they do fail because they fail to plan, hence the plan to fail already in such business. This post is to highlight the fundamental reason why any SME should always consider Marketing research in their marketing Planning process. Infact I believe it should be included in your business feasibility studies. Marketing research involves a process or processes of getting information that connect producers, customers,...

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Olatunji Adetunji

Buy Email List vs Opt in Form

2016-09-10

Why Buy Email Addresses List if Opt in Form is Better? One of the best ways to retain or get new clients is via email marketing, and with it's successful rate hence the reason why you have a lot of unsolicited emails promotions. This is due to the fact that some internet marketers or business owners are being fleeced to buy email list by companies offering email marketing services. Most sites that promote the purchase of business email list for email campaigns are only interested in the resale of generated emails that are mostly not targeted. Apart from a bad...

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Olatunji Adetunji

opt in Email Marketing

2016-07-24

Email Marketing and Opt In List Building. Since the advent of the information technology, the Internet had been a valuable commodity to most people. Where, they find ways on how to earn more money even without having to spend more capital on building a business. Nowadays, many business people are realizing the importance of email marketing. Through emails, an online business can market their product directly to their customers; and what better way to do this effectively if not with opt in email marketing for list building. You May also Want To Read: Email marketing Strategy Generally,...

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Olatunji Adetunji

YouTube Advertising Cost

2016-01-04

YouTube Advertising Cost. Have you noticed an increase in advert placement on YouTube with a lot of businesses increasing their YouTube advertising cost? Well I have and to be totally honest am not surprised, but what am surprised about is the fact that have rarely seen YouTube advert placements for small businesses. Now that makes me wonder why and two reasons stood out to me, one being the fact that most small business owners do not know how much do YouTube advert cost while the second is the fact that most small businesses find it more of extra work to create infomercial...

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Olatunji Adetunji

Social Media Marketing

2015-11-02

Social Media Marketing = Social Marketing + Media Marketing. What is Social Media Marketing - it is the use of optimization of online social media channels such as Facebook, twitter etc to create communities and promote conversations for marketing purposes. In social media marketing we have two terms, social marketing and media marketing, your customers have accounts and profiles on social networks socializing, sharing ideas and subconsciously performing referral marketing, wouldn't you rather join in the conversation?  "social media is a word of mouth...

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Olatunji Adetunji

10 (SEO) Search Engine Optimization Strategies For Marketing

2015-05-30

When seeking a seo company to help you rank your website for related keywords in your business niche, there are some useful insight you as the client need to get familiar with. This terms and work out are briefly explained below, understanding what each terminology stands for will also help you have a quick understanding to what your seo specialist or seo firm is describing as your project seo work. Typically we have two methods of SEO (search engine optimization); which is an act of optimizing a webpage/website url to come up on search engines for pertinent keywords related to that web page/...

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