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Online Marketing Strategies Olatunji Adetunji

Olatunji Adetunji

How to Use Market Segmentation in Target Marketing

2017-06-11

How to Use Market Segmentation, Target Marketing and Positioning (STP). It has been ages have actually written something on my blog, have been very busy on a new interesting project actually. But while in my project cognitive state, I was contacted by a client who actually have some serious set backs with his business. I will try to make this a broad case and will love you to relate with it, so for fun I will attribute this business to one that offers services, the business services are such that they can actually be considered as separate businesses themselves. it's like...

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4 Quality Ways To Building Email Address List

2016-11-18

4 Sure-proof ways on how to create a mailing list. It's no news that email marketing is one of the best ways to generate sales on the web, out of all the online marketing medium that leads to a purchase, email marketing gets 56% followed by text messages and Facebook. This is to point out how influential Email marketing is if you are targeting the right email address list. Furthermore Email marketing  is still the best for sales generation! and the reason is quite simple, email marketing gives a better return on investment than other channels of online marketing,...

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3 Customer Retention Strategies That Works Best

2016-09-24

3 Customer Retention Strategies That Works Best. Today I will like to cut across one of my favorite topic, which is customer retention. Now its quite easy to always do online ads or execute comprehensive inbound marketing strategies with ever increasing inquiries and customer list. But like they say, its much more wiser to retain an old customer than try to impress a new one. Its very cost effective to maintain your existing customers than trying to always acquire more. Customer retention refers to the activities and actions companies and organizations take to reduce the number...

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Buy Email List vs Opt in Form

2016-09-10

Why Buy Email Addresses List if Opt in Form is Better? One of the best ways to retain or get new clients is via email marketing, and with it's successful rate hence the reason why you have a lot of unsolicited emails promotions. This is due to the fact that some internet marketers or business owners are being fleeced to buy email list by companies offering email marketing services. Most sites that promote the purchase of business email list for email campaigns are only interested in the resale of generated emails that are mostly not targeted. Apart from a bad...

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Online Affiliate Marketing Programs

2016-07-21

Online Affiliate Marketing Programs (recourse). In today's online affiliate marketing post I will be cutting across affiliate marketing tips used mostly as e-course series for affiliate marketing for beginners, being successful in affiliate marketing programs is not that hard now with the internet at your disposal. It is much easier now compared to the days when people have to make use of their telephones and other mediums of information just to get the latest updates on the way their affiliate programs is coming along. So before we dive in any further lets...

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Rss Feed Reader

2016-07-19

All you need to know about RSS. What does RSS mean? RSS may mean three different things. The original RSS (RDF Site Summary RSS 0.9) was developed by Dan Libby for Netscape. After a couple of months, they produced a simpler and easier-to-use version called Rich Site Summary or RSS 0.91. But they later lost interest, leaving it without an owner. As more and more users were using RSS, Winer made an adapted version of RSS 0.91 for Userland, claiming it as his own. Later in 2005, Microsoft developed Really Simple Syndication in relation to its Simple Sharing Extensions. What is RSS? You...

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Youtube Video Marketing Strategy

2016-05-22

4 Youtube Video Marketing Tips For Business. Considering the fact that YouTube is the second largest search engine in the world and number 1 most popular video website. From statistics, approximately 33 percent of all online activity are spent watching video content, with 75 percent of users visit a business website after viewing a video. Furthermore, four out of five internet users remember the video ads they watched online and 64 percent are more likely to purchase a product from an ecommerce site after watching a related video. Those are compelling...

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7 surefire B2B Lead Generation Strategies

2016-04-28

7 surefire B2B Lead Generation Strategies. Lead generation is a compulsory aspect of any online business, what will you be in business for if not to make some level of sales?. But first we both know the first rule of any online lead generation is targeted web traffic. Since there are numerous mediums to generate traffic on the web via digital marketing, you might want to consider learning how to better understand how to apply and mix this mediums to trigger sales lead generation. This is where the term "inbound marketing" come into play, which was first coined by a...

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Content Marketing Strategy

2016-03-31

Content Marketing Strategy is King Content has always been termed King in every aspect of online marketing, and you must be surprised to hear it but the facts are there for all to see. In SEO you will find search engines giving more priority to webpages that have more quality contents on search engine ranking page, in regards to links or other relevant SEO factors. I have seen web pages with average SEO work but high quality content ranking for medium searched keywords on the top ten result pages of Google. Another place content marketing is deemed relevant is on social media...

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Social Media Marketing vs Search Engine Marketing

2016-02-14

SOCIAL MEDIA MARKETING or SEARCH ENGINE MARKETING? There are various means to get online awareness and visibility for your business services online and there are two major king of the bout in these mediums of online reach. Both Social Media Marketing and Search Engine Marketing are the two most sorted out contenders for this, and personally I will say the combination of the two should just do the job. But most people do not have the time and energy nor the money to invest in all the mediums of social media marketing and search engine marketing, hence, the question on which...

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