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Online Marketing Strategies Olatunji Adetunji

Olatunji Adetunji

How to Use Market Segmentation in Target Marketing

2017-06-11

How to Use Market Segmentation, Target Marketing and Positioning (STP). It has been ages have actually written something on my blog, have been very busy on a new interesting project actually. But while in my project cognitive state, I was contacted by a client who actually have some serious set backs with his business. I will try to make this a broad case and will love you to relate with it, so for fun I will attribute this business to one that offers services, the business services are such that they can actually be considered as separate businesses themselves. it's like...

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Olatunji Adetunji

Importance Of Marketing Research Process

2017-02-23

Importance Of Marketing Research in Marketing Planning Process. Why do most business fail? most typical reasons are not the most obvious, for sure. But my concession is that they do fail because they fail to plan, hence the plan to fail already in such business. This post is to highlight the fundamental reason why any SME should always consider Marketing research in their marketing Planning process. Infact I believe it should be included in your business feasibility studies. Marketing research involves a process or processes of getting information that connect producers, customers,...

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Olatunji Adetunji

B2B Content Marketing Services

2016-04-03

How Content Marketing Drives Sales:Infographic I for one have found it very useful to create content sales pitch for clients who are into B2B services, you might notice that not all b2b business fit so well in serving their services online for ad placement, it could be the bad reputation in such kind of business, bad perception of the major masses out there or other negative factors influencing its trustworthiness online. For this kind of businesses that are more of deliverables than consumables more information or persuasion might be required to get acquisition of customers,...

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Olatunji Adetunji

Marketing Automation Software (Definition): What is Marketing Automation?

2015-02-02

Every marketing platform has a different definition for marketing automation, depending on each marketing automation software functionalities and vision behind the creation of such online marketing tool. But in reality they all tend to share the same goal of automating process of lead generation and nurturing, both in the area of marketing and sales department of any business. Marketing automation software were previously saturated around email marketing automation and CRM softwares, but with so many marketing mediums evolving there is a great sense of development in the way business automate...

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