Follow me on Blogarama
Online Marketing Strategies Olatunji Adetunji

Olatunji Adetunji

How to Use Market Segmentation in Target Marketing

2017-06-11

How to Use Market Segmentation, Target Marketing and Positioning (STP). It has been ages have actually written something on my blog, have been very busy on a new interesting project actually. But while in my project cognitive state, I was contacted by a client who actually have some serious set backs with his business. I will try to make this a broad case and will love you to relate with it, so for fun I will attribute this business to one that offers services, the business services are such that they can actually be considered as separate businesses themselves. it's like...

Read

Olatunji Adetunji

Importance Of Marketing Research Process

2017-02-23

Importance Of Marketing Research in Marketing Planning Process. Why do most business fail? most typical reasons are not the most obvious, for sure. But my concession is that they do fail because they fail to plan, hence the plan to fail already in such business. This post is to highlight the fundamental reason why any SME should always consider Marketing research in their marketing Planning process. Infact I believe it should be included in your business feasibility studies. Marketing research involves a process or processes of getting information that connect producers, customers,...

Read

Olatunji Adetunji

4 Quality Ways To Building Email Address List

2016-11-18

4 Sure-proof ways on how to create a mailing list. It's no news that email marketing is one of the best ways to generate sales on the web, out of all the online marketing medium that leads to a purchase, email marketing gets 56% followed by text messages and Facebook. This is to point out how influential Email marketing is if you are targeting the right email address list. Furthermore Email marketing  is still the best for sales generation! and the reason is quite simple, email marketing gives a better return on investment than other channels of online marketing,...

Read

Olatunji Adetunji

3 Customer Retention Strategies That Works Best

2016-09-24

3 Customer Retention Strategies That Works Best. Today I will like to cut across one of my favorite topic, which is customer retention. Now its quite easy to always do online ads or execute comprehensive inbound marketing strategies with ever increasing inquiries and customer list. But like they say, its much more wiser to retain an old customer than try to impress a new one. Its very cost effective to maintain your existing customers than trying to always acquire more. Customer retention refers to the activities and actions companies and organizations take to reduce the number...

Read

Olatunji Adetunji

Buy Email List vs Opt in Form

2016-09-10

Why Buy Email Addresses List if Opt in Form is Better? One of the best ways to retain or get new clients is via email marketing, and with it's successful rate hence the reason why you have a lot of unsolicited emails promotions. This is due to the fact that some internet marketers or business owners are being fleeced to buy email list by companies offering email marketing services. Most sites that promote the purchase of business email list for email campaigns are only interested in the resale of generated emails that are mostly not targeted. Apart from a bad...

Read

Olatunji Adetunji

Best Viral Marketing Campaigns

2016-08-04

What is Viral Marketing? Have you heard the phrase, 'It went viral'--But what does that mean? Viral marketing is an essential key in branding...it is a marketing technique that involves the use of content in the form of images, videos, even texts to circulate information about a product or service by duplicating or recycling it via online user engagement. It deals with an exponential growth of getting publicity or viewership of a content from one person to several people without any or minimal contribution from the original author. Just think of it...

Read

Olatunji Adetunji

opt in Email Marketing

2016-07-24

Email Marketing and Opt In List Building. Since the advent of the information technology, the Internet had been a valuable commodity to most people. Where, they find ways on how to earn more money even without having to spend more capital on building a business. Nowadays, many business people are realizing the importance of email marketing. Through emails, an online business can market their product directly to their customers; and what better way to do this effectively if not with opt in email marketing for list building. You May also Want To Read: Email marketing Strategy Generally,...

Read

Olatunji Adetunji

Pay Per Click (PPC) Marketing

2016-07-17

Pay-Per-Click Marketing. Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay-Per-Click marketing or pay per click advertising is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click...

Read

Olatunji Adetunji

Getting Started With Adsense

2016-07-08

Getting Started With Adsense. If you are brand new to Adsense, I suggest spending some time reviewing the Adsense Support pages as well as their online Glossary. Both of these areas provide extensive information on what Google Adsense is all about, as well as how to register your account and get things started. This post doesn't cover the basic start up information, and assumes that you have a working Adsense sign up account, and a website in which to publish your ads. Recommended: Read our previous post How To Make Money With Adsense [Link opens in new window] Google...

Read

Olatunji Adetunji

Email marketing Strategy

2016-02-20

Email marketing Strategy Do you know that building an email marketing strategy as a lot of role play for your business online success? did you know that email marketing is still topping the charts when it comes to communication and conversion? yep it's not social media or search engine, well I never knew this until I recently got caught up digging the facts on this revelation. Email Marketing as a conversion tool what does the term email marketing strikes you as? spam, junk mail. Well people tend to associates a lot of negative thoughts towards email marketing. This is...

Read