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Online Marketing Strategies Olatunji Adetunji

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How to Use Market Segmentation in Target Marketing

2017-06-11

How to Use Market Segmentation, Target Marketing and Positioning (STP). It has been ages have actually written something on my blog, have been very busy on a new interesting project actually. But while in my project cognitive state, I was contacted by a client who actually have some serious set backs with his business. I will try to make this a broad case and will love you to relate with it, so for fun I will attribute this business to one that offers services, the business services are such that they can actually be considered as separate businesses themselves. it's like...

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Importance Of Marketing Research Process

2017-02-23

Importance Of Marketing Research in Marketing Planning Process. Why do most business fail? most typical reasons are not the most obvious, for sure. But my concession is that they do fail because they fail to plan, hence the plan to fail already in such business. This post is to highlight the fundamental reason why any SME should always consider Marketing research in their marketing Planning process. Infact I believe it should be included in your business feasibility studies. Marketing research involves a process or processes of getting information that connect producers, customers,...

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Social media marketing plan

2017-01-06

Do You Have a Social Media Marketing Plan? Have you looked into it yet? Your company's social media presence, and your marketing budget for this year...I mean do you know you can improve or add more value to your online presence and reach via social media to the point of explosive sales and quality website traffic?...Hmm guess not. It's not all about the number of social media sites you have accounts with but how effective you do manage them, how you reply to negative reviews, the quality customer support you offer on social networking sites like Facebook, Twitter, Snap Chat etc....

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How To Increase Search Engine Visibility

2017-01-03

How To Increase Search Engine Visibility. There are lots of topics on how to increase search engine visibility on the internet that are very interesting, but I did like to add more points that I find very useful and more practical ways to assist you to increase your website visibility or seo visibility. 1. Google Featured Snippets I will like to highlight one specific means of doing that actually, which is called  "Featured Snippet in search" this is an aspect of seo that has mostly found great love among webmasters since it can add to an increase in website visibility....

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4 Quality Ways To Building Email Address List

2016-11-18

4 Sure-proof ways on how to create a mailing list. It's no news that email marketing is one of the best ways to generate sales on the web, out of all the online marketing medium that leads to a purchase, email marketing gets 56% followed by text messages and Facebook. This is to point out how influential Email marketing is if you are targeting the right email address list. Furthermore Email marketing  is still the best for sales generation! and the reason is quite simple, email marketing gives a better return on investment than other channels of online marketing,...

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How To Increase Brand Awareness

2016-10-10

How To Build Brand Awareness and Brand Recognition Online. When you need a toothpaste, do you ask for a toothpaste, or for a Maclean or a closeup? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola, or a Coke? What about when you have an headache, you don't ask for paracetamol, you ask for Panadol! see... same goes for other online brands as well. Am sure you must have heard the phrase "Google it" or Let's "Whatsapp" or call a "Uber" and so on and so forth. Now what all this brands have in common is that they have...

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Best Viral Marketing Campaigns

2016-08-04

What is Viral Marketing? Have you heard the phrase, 'It went viral'--But what does that mean? Viral marketing is an essential key in branding...it is a marketing technique that involves the use of content in the form of images, videos, even texts to circulate information about a product or service by duplicating or recycling it via online user engagement. It deals with an exponential growth of getting publicity or viewership of a content from one person to several people without any or minimal contribution from the original author. Just think of it...

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Content Marketing vs Native Advertising

2016-06-18

Content Marketing Vs Native Advertising: Which is Better? I have written some topic on content marketing like B2B Content Marketing Services and Content Marketing Strategy which all center on the values of using quality contents in driving profitable customer action by changing or enhancing consumer behavior. Content marketing is a strong referral tool built on a long term marketing strategy of owing the media, this have an overall long term cost effective merit, unlike native ads which are more focused on capturing your audience with a more sales pitch...

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Get Paid To Blog:Blogging For Money

2016-05-23

25 Sites To Get Paid to Blog: Blogging for Money. There are a large number of free blogging sites that pay you to blog or offer blogging for money and for you to license their content. Each site is almost completely unique in the type of payments it offers, the copyrights it expects from your work, and more. I have researched each site individually to find out what it is about and to help you reduce your search online for sites you get paid to blog, so that you can easily decide whether or not the listed site will fit your needs. I hope you get one or more...

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Youtube Video Marketing Strategy

2016-05-22

4 Youtube Video Marketing Tips For Business. Considering the fact that YouTube is the second largest search engine in the world and number 1 most popular video website. From statistics, approximately 33 percent of all online activity are spent watching video content, with 75 percent of users visit a business website after viewing a video. Furthermore, four out of five internet users remember the video ads they watched online and 64 percent are more likely to purchase a product from an ecommerce site after watching a related video. Those are compelling...

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