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Online Marketing Strategies Olatunji Adetunji

Olatunji Adetunji

Social Media Listening vs Social Media Monitoring


Social Media Monitoring vs Social Media Listening Does It Matter? Social media has become a vital monitoring and listening tool for brands and companies alike to help them track their brand mentions and gain insight on related trends affecting their product/services both negatively and positively. When it comes to social media listening and social media monitoring most marketers do not understand the difference between these two terms as both are mostly used interchangeably, so today I will like to explain what makes them unique from each other even though they are both correlated. Thanks to... Read