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Online Marketing Strategies Olatunji Adetunji

Olatunji Adetunji

How to Use Market Segmentation in Target Marketing

2017-06-11

How to Use Market Segmentation, Target Marketing and Positioning (STP). It has been ages have actually written something on my blog, have been very busy on a new interesting project actually. But while in my project cognitive state, I was contacted by a client who actually have some serious set backs with his business. I will try to make this a broad case and will love you to relate with it, so for fun I will attribute this business to one that offers services, the business services are such that they can actually be considered as separate businesses themselves. it's like...

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Olatunji Adetunji

Youtube Video Marketing Strategy

2016-05-22

4 Youtube Video Marketing Tips For Business. Considering the fact that YouTube is the second largest search engine in the world and number 1 most popular video website. From statistics, approximately 33 percent of all online activity are spent watching video content, with 75 percent of users visit a business website after viewing a video. Furthermore, four out of five internet users remember the video ads they watched online and 64 percent are more likely to purchase a product from an ecommerce site after watching a related video. Those are compelling...

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Olatunji Adetunji

Facebook vs YouTube Video Marketing

2016-01-07

Facebook vs YouTube Video Marketing. In today's digital marketing world, video marketing has become so relevant in social media marketing that most social media giant sites are now jumping into the band wagon. Starting from the success rate Facebook is getting from the introduction, It didn’t take long for Instagram (now owned by Facebook) to launch a video product after the emergence and quick success of Vine (now owned by Twitter), even Twitter has launch their video upload in post and ads stream and not to forget Yahoo!. But for a while now, their have been trending...

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Olatunji Adetunji

YouTube Advertising Cost

2016-01-04

YouTube Advertising Cost. Have you noticed an increase in advert placement on YouTube with a lot of businesses increasing their YouTube advertising cost? Well I have and to be totally honest am not surprised, but what am surprised about is the fact that have rarely seen YouTube advert placements for small businesses. Now that makes me wonder why and two reasons stood out to me, one being the fact that most small business owners do not know how much do YouTube advert cost while the second is the fact that most small businesses find it more of extra work to create infomercial...

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Olatunji Adetunji

Digital Marketing Strategy

2015-10-08

Digital Marketing Strategy. The following are digital marketing strategies you can adopt in your online marketing for your small business, when you own a business and have a web presence for your small business you will need to execute digital marketing plans to improve your online web presence. For a good example, I will illustrate the current marketing strategy am using to promote our website, I believe if you follow the same itemized digital marketing strategies you will start to see results with your efforts. #1. WEBSITE USABILITY You need to work on this, you need to work...

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Olatunji Adetunji

Digital Marketing in Nigeria

2015-09-13

Digital Marketing in Nigeria. INTERNET MARKETING IN NIGERIA OBJECTIVES. Internet marketing is part and parcel of marketing in the 21st century, it has gain optimum recognition over a decade since it’s introduction into the marketing system, with search engine marketing coming in with a major breakthrough in this industry and then followed by social media marketing, this two giants of online marketing services have grown to become a formidable two side of the coin. They both have made breakthroughs for other forms of marketing to spring up like subsidiaries form of marketing,...

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