Follow me on Blogarama
Online Marketing Strategies Olatunji Adetunji

Olatunji Adetunji

How to Make Landing Page That Converts

2016-08-21

Squeeze Pages: How To Create Landing Pages That Converts Like Crazy! There is this misconception driven by some marketers who promote or place adverts for themselves or other business about the need of getting a capture page for their advert placements. This capture page or squeeze page should be a separate landing page for your prospective target audience. Having a separate capture page for your online ad campaigns is very crucial, we should stop assuming that our regular home page or featured page will be able to convert our website visitors. Now there is a need...

Read

Olatunji Adetunji

Responsive Web Design vs Adaptive Design

2016-06-05

Responsive Web Design or Adaptive Design: Which is better? Since Google's algorithm update, rolled out (April 21st, 2016) targeting mobile friendly sites on the web (May 12th 2016 [as seen in the image below]), there has been some serious SERPs fluctuations with urls. With mobile friendly sites getting more organic traffic via mobile access, Your mobile SERPs performance now affects your regular SERPs performance ie. if your mobile SERPs comes out with a good user experience and web performance, Google will ultimately improve your normal...

Read

Olatunji Adetunji

User Experience (ux) Designer

2016-05-05

How To Become User Experience (ux) Designer. There has been a bit of confusion in most SMEs businesses about the functional role or miss match job definition of a UX DESIGNER and UI DESIGNER and even worst missing it up with your GRAPHIC DESIGNER or a WEB DESIGNER. Thus the need to really understand why it is necessary to have a USER EXPERIENCE DESIGNER for your product or service development stages. Moreover, a UX DESIGNER is not only used on the web scenes, but can also expand his or her functionalities to offline brick and mortar businesses. Taking...

Read

Olatunji Adetunji

Digital Marketing Strategy

2015-10-08

Digital Marketing Strategy. The following are digital marketing strategies you can adopt in your online marketing for your small business, when you own a business and have a web presence for your small business you will need to execute digital marketing plans to improve your online web presence. For a good example, I will illustrate the current marketing strategy am using to promote our website, I believe if you follow the same itemized digital marketing strategies you will start to see results with your efforts. #1. WEBSITE USABILITY You need to work on this, you need to work...

Read

Olatunji Adetunji

Different Caching Techniques in php

2015-08-15

If you are a fan of Fast Loading Site, then you must have read some of my previous post on page speed. Well its no longer news that your website needs to load fast for your web visitors and that its also one of the ranking factors by search engine for ranking sites. The benefits of a fast loading page is quite practical as it contributes to your user experience on your site and adds to the rate of conversion, bounce rate and so many other integral elements of your website. Such many benefits has got me in the quest of achieving an optimum loading speed below 2 seconds, while...

Read

Olatunji Adetunji

Small Business Local Seo Services

2015-08-09

Small Business Local SEO Services. This topic is written to address the misconception of small business that own or manage some sort of web presence, but totally neglect the need to optimize their web site or webpage for Local SEO, and for those without any web presence, should seriously consider doing so. Almost every business in the country, big or small and regardless of industry has some form of web presence, with a lot of them competing with a handful of keyword queries at the top of search engine ranking postions (SERPs) on search engine giants like "Google". Recommended...

Read

Olatunji Adetunji

How To Reduce Website Bounce Rate

2015-08-04

How To Reduce Website Bounce Rate or Exit Rate. Today’s post will be about a curious topic on Bounce Rate a.k.a Exist Rate, and you will learn how to reduce your website Bounce rate or Exit rate. Bounce Rate is Defined as the amount of web visit a web page receives from web visitors and exit out from the same web page without visiting other pages of the website. When you have an increase in Bounce rate that is not a good signal, bounce rate should be kept low as possible, a minimum of 50% is still considered high and anything higher than 50% only denotes your webpage has no commercial...

Read

Olatunji Adetunji

12 Things To Do When Designing Website User Experience Using User Testing.

2015-01-17

HOW TO DESIGN WEBSITE USER EXPERIENCE USING UX TESTING. Planning to design a website for your company or redesign an existing one? Have you made provision for user testing for your design? Wait! you did not think it was neccessary? or may be you would rather kick out the user experience of your website out the window as well. Because a good user testing equals a great user experience on your site, which ultimately spells better conversion rates and sales for your site. Well for those of you that are majorly unfamiliar to the scenario of user testing I will like...

Read

Olatunji Adetunji

Web Page Speed Optimization Using SEO Web Analyst (CASE STUDY)

2015-01-15

This post concludes the final chapter on the topic "WEBPAGE SPEED", believe me I have done all I could to cover this topic extensively in my previous post on the same topic, describing the steps to increase your webpage speed or loading. Not to be a bad sport have taken up the priviledge to execute the same steps on our site "SEO WEB ANALYST" in other to see how good our articles were on the topic. Allow me to present to you image results from the four most popular web page speed optimization tools showing our before web page speed optimization...

Read