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Online Marketing Strategies Olatunji Adetunji

Olatunji Adetunji

Responsive Web Design vs Adaptive Design

2016-06-05

Responsive Web Design or Adaptive Design: Which is better? Since Google's algorithm update, rolled out (April 21st, 2016) targeting mobile friendly sites on the web (May 12th 2016 [as seen in the image below]), there has been some serious SERPs fluctuations with urls. With mobile friendly sites getting more organic traffic via mobile access, Your mobile SERPs performance now affects your regular SERPs performance ie. if your mobile SERPs comes out with a good user experience and web performance, Google will ultimately improve your normal...

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Olatunji Adetunji

Optimize Website For Mobile Marketing

2016-04-15

65% Consumer Purchase Starts on Mobile Devices. Why should you consider to have a mobile optimize website for mobile marketing? Well studies has shown that the way people browse online is evolving. Instead of surfing the net from our homes and offices we are increasingly doing so on the go using tablets and smartphones, reducing desktops and laptops for office related use. This represents the need for a major shift in mobile marketing strategy, especially for e-commerce, with the increasing trend of consumer purchase pattern causing a major breakthrough for...

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