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Online Marketing Strategies Olatunji Adetunji

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Pay Per Click Marketing Strategies

2019-08-13

Pay Per Click (PPC) Marketing  Strategies PPC or Pay-Per-Click is a very vital ingredient when it comes to driving traffic to your business website, in fact, it is so effective that most end users simply assume it is something they themselves can manage or do by their selves. In contrary to this, I have written some useful PPC  related post like Pay Per Click (PPC) Campaign Tips and Tricks Pay Per Click (PPC) Advertising Pay Per Click (PPC) Marketing, which is all pay per click related post. But my recently executed pay per click endeavor will be with a client, executing...

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Importance Of Marketing Research Process

2017-02-23

Importance Of Marketing Research in Marketing Planning Process. Why do most business fail? most typical reasons are not the most obvious, for sure. But my concession is that they do fail because they fail to plan, hence the plan to fail already in such business. This post is to highlight the fundamental reason why any SME should always consider Marketing research in their marketing Planning process. Infact I believe it should be included in your business feasibility studies. Marketing research involves a process or processes of getting information that connect producers, customers,...

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4 Quality Ways To Building Email Address List

2016-11-18

4 Sure-proof ways on how to create a mailing list. It's no news that email marketing is one of the best ways to generate sales on the web, out of all the online marketing medium that leads to a purchase, email marketing gets 56% followed by text messages and Facebook. This is to point out how influential Email marketing is if you are targeting the right email address list. Furthermore Email marketing  is still the best for sales generation! and the reason is quite simple, email marketing gives a better return on investment than other channels of online marketing,...

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How To Increase Brand Awareness

2016-10-10

How To Build Brand Awareness and Brand Recognition Online. When you need a toothpaste, do you ask for a toothpaste, or for a Maclean or a closeup? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola, or a Coke? What about when you have an headache, you don't ask for paracetamol, you ask for Panadol! see... same goes for other online brands as well. Am sure you must have heard the phrase "Google it" or Let's "Whatsapp" or call a "Uber" and so on and so forth. Now what all this brands have in common is that they have...

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3 Customer Retention Strategies That Works Best

2016-09-24

3 Customer Retention Strategies That Works Best. Today I will like to cut across one of my favorite topic, which is customer retention. Now its quite easy to always do online ads or execute comprehensive inbound marketing strategies with ever increasing inquiries and customer list. But like they say, its much more wiser to retain an old customer than try to impress a new one. Its very cost effective to maintain your existing customers than trying to always acquire more. Customer retention refers to the activities and actions companies and organizations take to reduce the number...

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Buy Email List vs Opt in Form

2016-09-10

Why Buy Email Addresses List if Opt in Form is Better? One of the best ways to retain or get new clients is via email marketing, and with it's successful rate hence the reason why you have a lot of unsolicited emails promotions. This is due to the fact that some internet marketers or business owners are being fleeced to buy email list by companies offering email marketing services. Most sites that promote the purchase of business email list for email campaigns are only interested in the resale of generated emails that are mostly not targeted. Apart from a bad...

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Best Viral Marketing Campaigns

2016-08-04

What is Viral Marketing? Have you heard the phrase, 'It went viral'--But what does that mean? Viral marketing is an essential key in branding...it is a marketing technique that involves the use of content in the form of images, videos, even texts to circulate information about a product or service by duplicating or recycling it via online user engagement. It deals with an exponential growth of getting publicity or viewership of a content from one person to several people without any or minimal contribution from the original author. Just think of it...

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Inbound vs Outbound Marketing Definition

2016-05-10

Inbound Marketing vs Outbound Marketing [Infographic]. Thanks to the solid emergence of the internet, a lot as changed over a decade now with the way consumer behaves online, especially when it comes down to making a decision to buying a product or service. When analyzing marketing performance we can now go far beyond understanding consumers needs and wants and make decisions driven by data, so explaining the difference between inbound and outbound marketing and how important it is for your business should be a no brainer. You can find more data on this via...

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Content Marketing Strategy

2016-03-31

Content Marketing Strategy is King Content has always been termed King in every aspect of online marketing, and you must be surprised to hear it but the facts are there for all to see. In SEO you will find search engines giving more priority to webpages that have more quality contents on search engine ranking page, in regards to links or other relevant SEO factors. I have seen web pages with average SEO work but high quality content ranking for medium searched keywords on the top ten result pages of Google. Another place content marketing is deemed relevant is on social media...

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Digital Marketing Strategy

2015-10-08

Digital Marketing Strategy. The following are digital marketing strategies you can adopt in your online marketing for your small business, when you own a business and have a web presence for your small business you will need to execute digital marketing plans to improve your online web presence. For a good example, I will illustrate the current marketing strategy am using to promote our website, I believe if you follow the same itemized digital marketing strategies you will start to see results with your efforts. #1. WEBSITE USABILITY You need to work on this, you need to work...

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