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Online Marketing Strategies Olatunji Adetunji

Olatunji Adetunji

How To Use Social Proof Marketing Strategy


How To Use Social Proof Marketing Strategy. Social proof has been a marketing strategy for quite some time now, in fact, Wikipedia defines Social proof as a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice, and the concept is also known as informational social influence. While in marketing, social proof meaning covers a copycat intuition – when people shop, they look for reviews, recommendations,... Read

Olatunji Adetunji

Social Media Influencers Marketing Personalities


5 Types of Social Media Influencers Marketing Personalities. We have all been in one aspect of engagement or the other on social media and must have noticed that some contents never die. I meant post you must have seen over a year ago resurfacing again and again with a reach that even evolves around your friends who have already seen same post as well.  How does this sort of post kick off and how do they get to such potential feet? it's quite simple they are all construed via influencers, these are people with a social media authority across social networks. The... Read