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Online Marketing Strategies Olatunji Adetunji

Olatunji Adetunji

Content Marketing Metrics and Analytics: 5 Types of Data Insights


Content Marketing Metrics and Analytics: 5 Types of Data Insights   Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between executive decision-making and on-the-ground implementation. On the one hand, of businesses feel that data is essential to their growth. Yet, at the same time, of employees say they struggle to process data in a workable timeframe. As digital publishing moves towards a data-driven model, deep... Read

Olatunji Adetunji

6 Reasons Why Blogging Is Still Important For Marketing


6 Reasons Why Blogging Is Still Important For Marketing.   Is blogging still relevant? The numbers certainly say so. There are new posts each month, and 42% of the web is built on WordPress alone. As a result, blogging is still a prominent part of an online marketing strategy. In fact, in a recent survey, out of all the content marketing modes out there, such as videos, infographics, ebooks, and online events, using blogs to help market their brands within the last 12 months. But, how are they accomplishing this with the overload of content on the internet? Well,... Read

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Facebook Advertising Engagement Campaign Conversion Results


Why Is My Facebook Engagement Campaign Not Converting? Have you ever been in a situation where you had to create a Facebook engagement campaign ad with the primary aim of your campaign focused on getting engagements in terms of Facebook or Whatsapp messages?  With the hopes of not having to deal with designing a landing page or collating data, you are being connected directly to your advert's interested audience. Out of the optioned objectives for a Facebook Advertising Campaign, the Messages Objective has come under heavy scrutiny, especially with the way it's easily deterred... Read

Olatunji Adetunji

7 Ways To Use Email To Boost Organic Traffic


7 Ways To Use Email To Boost Organic Traffic. It’s the bread and butter of your career, and possibly also the bane of your existence. Calling to targets like a siren’s song, whether they’re in the office down the hall or on a beach vacation across the world, it’s nearly inescapable. And, the modern world couldn’t function without it. Of course, we’re talking about email marketing. Typically a softer sell than other types of marketing, it offers incredible ROI, returning on average. But, what is it exactly? According to, email marketing... Read

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Credit Card Surcharge vs Cash Discount Processing Fee


Credit Card Surcharge vs Cash Discount: Merchant Processing Fee. Credit card acceptance provides a feasible way for patrons to pay for goods and services without using cash. The added convenience is not equally rewarding for merchants who process the fees and offer cash discounts inclusive of a credit card surcharge fee. To offset the cost of card payment acceptance, surcharging and cash discounting are used by some store owners. In today's article, I will be looking at credit card surcharges vs cash discount programs and how these two affect merchant processing fees and their profitability.... Read

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Types Of SEO Strategies in Digital Marketing


Best Types of SEO Strategies In Digital Marketing. The best types of SEO strategies in digital marketing used for search engine ranking can be classified into the top seven known search engine optimization types. Since the dawn of search engines, there has been a sought-out focus work on getting enlisted on search engines for online visibility which translates to targeted online traffic visits to one's website. This type of audience is classified as a ready-made audience in digital marketing as they are searching for your service in quote unlike being shown your service, for... Read

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Social Media Listening vs Social Media Monitoring


Social Media Monitoring vs Social Media Listening Does It Matter? Social media has become a vital monitoring and listening tool for brands and companies alike to help them track their brand mentions and gain insight on related trends affecting their product/services both negatively and positively. When it comes to social media listening and social media monitoring most marketers do not understand the difference between these two terms as both are mostly used interchangeably, so today I will like to explain what makes them unique from each other even though they are both correlated. Thanks to... Read

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SEO Checklist For Blog Posts (SEO Checklist Template)


SEO Checklist For Blog Posts (SEO Checklist Template). In my article, you will learn how to write an SEO-friendly blog post for SEO ranking on search engines, this is my complete guide to SEO CHECKLIST for Blog, WordPress, Wix, and Squarespace. The content in this blog post is the best to my knowledge and the most practical SEO guideline I myself have relied on over the years and a rule of thumb in creating SEO friendly blogs that easily rank for fresh content on search engines alongside a few of my focus keywords (ready-made SEO ranking). If you follow the checklist provided below you will... Read

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How To Use Social Proof Marketing Strategy


How To Use Social Proof Marketing Strategy. Social proof has been a marketing strategy for quite some time now, in fact, Wikipedia defines Social proof as a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice, and the concept is also known as informational social influence. While in marketing, social proof meaning covers a copycat intuition – when people shop, they look for reviews, recommendations,... Read

Olatunji Adetunji

How To Rank Blog Post On Google


How To Rank Blog on Google First Page and Other Search Engines. Do you run a blog? Are you looking for how to rank blog posts? Then you are reading the right content, here! Because I will share with you the exact methods I use with how to rank my blog post on search engines like Google, Bing, Yahoo, DuckDuckGo, and Yandex. Ranking on Google seems to be the most difficult, but if you can get your content ranking on Bing and Yahoo then the rest will be easy, it takes a bit of extra push to get your page on Google with some solid link building. The Blog SEO Tips are also applicable... Read