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Online Marketing Strategies Olatunji Adetunji

Olatunji Adetunji

Social Media Listening vs Social Media Monitoring


Social Media Monitoring vs Social Media Listening Does It Matter? Social media has become a vital monitoring and listening tool for brands and companies alike to help them track their brand mentions and gain insight on related trends affecting their product/services both negatively and positively. When it comes to social media listening and social media monitoring most marketers do not understand the difference between these two terms as both are mostly used interchangeably, so today I will like to explain what makes them unique from each other even though they are both correlated. Thanks to... Read

Olatunji Adetunji

6 Steps to Improve Marketing Lead Generation


  What is Marketing Lead Generation?   Lead marketing, or lead generation marketing, is the process of attracting potential (targeted) customers via web marketing conventions to convert them into buyers by stimulating their interest. This can be very helpful in drawing a lead flow channel that you expect your targetted leads ought to follow to land on your designated goals. Your designated goals may be signup, a subscription, or a payment on an e-commerce website, every website either has one of these goal formats, it now depends on how you intend to have your... Read

Olatunji Adetunji

Pay Per Click (PPC) Marketing


Pay-Per-Click Marketing. Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay-Per-Click marketing or pay per click advertising is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click... Read

Olatunji Adetunji

How To Evaluate WebSite Performance


How to Evaluate Your Website Performance. Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business. If you expect your site to stimulate some form of action, whether... Read

Olatunji Adetunji

How To Increase Conversion Rate


How To Increase Conversion Rate Optimization. Here is a food for thought, as we move slowly to another 2nd quarter of the year: how is your business doing? I meant both online and offline. Have you been getting better conversion rate on your goals? Have you executed a web analysis recently on your website to evaluate why all the dollar spent on advertising your website is not pulling in returns as expected? This thought of reasoning as brought me to the first question addressed to you : how is your business doing?. To be frank I believe opportunities can be created... Read

Olatunji Adetunji

12 Things To Do When Designing Website User Experience Using User Testing.


HOW TO DESIGN WEBSITE USER EXPERIENCE USING UX TESTING. Planning to design a website for your company or redesign an existing one? Have you made provision for user testing for your design? Wait! you did not think it was necessary? or maybe you would rather kick out the user experience of your website out the window as well. Because good user testing equals a great user experience on your site, which ultimately spells better conversion rates and sales for your site. Well for those of you that are majorly unfamiliar with the scenario of user testing I will like... Read

Olatunji Adetunji

How to improve your website page speed


HOW TO INCREASE YOUR WEBSITE PAGE SPEED. Website page speed is an essential ingredient for every website owner, the amount of time an average website visitor spends on a single page is averaging 1minute to 3minutes. Now imagine a webpage that takes this much time to load, this means you probably have less than 60 seconds to impress your web visitors (This is nearly impossible). Fast loading sites (increase page speed) gives more confidence to your site visitors, it shows higher conversion rate as a fast loading site means that your visitor will have more time to read your contents. On... Read