Olatunji Adetunji
How Do You Write Pitch Deck That Wins Investors? Pitch decks are presentations that give a succinct view of an opportunity, whether a business, product, or service for which you intend to seek investors' aid. It’s interactive with visual aesthetics to suck up investors into your storytelling exemplary bullet points that help define the purpose (value proposition) of your opportunity to your audience (investors). Today, I will share some tips I used to create my first pitch deck, which was targeted at investors and venture capitalists. If you are like me and are seeking financial... Read
Olatunji Adetunji
What is a Lead Magnet and How Can It Help Your Business Grow? First, I would like to clarify the assumption that a lead magnet is the same as lead generation. They are not the same thing. A lead magnet is the "tool or item" used to attract and convert your traffic audience, and the process of this is now called lead generation. Lead magnets obtain lead data information in exchange for something of equal value, while lead generation nurtures leads into sales. We have numerous topics on lead magnets online. Most blogs emphasize the items you can create to attract leads, but... Read
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How To Create A Dynamic FMCG Marketing Strategy. This FMCG Marketing strategy is dynamic and designed for Food companies that are introducing or creating product awareness for their New product in the market. I will share my approach and marketing strategy for mapping out the level of prospective consumers for the product using different digital marketing approaches. For illustration purposes, I will not use the company's name or brand but will share my FMCG marketing strategy used to help them gain traction in the market. We kicked off intending to promote two basic new products... Read
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What Are The Main Objectives Of SEO in Digital Marketing? You might wonder what the goals of SEO are or why you should execute SEO for your business. Integrating search engine optimization into a digital marketing strategy is a main requirement. SEO is not a compulsory peripheral aspect of digital marketing for businesses. Still, if you are serious about business, you will understand that the main objective of any investment is to see returns. In the SEO case, this return can be long-term, depending on how you perform search engine optimization. Numerous posts talk... Read
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How is Artificial Intelligence Transforming Digital Marketing? AI is substantially impacting digital marketing in various ways, disrupting the status quo of doing things that might seem easier to accomplish versus the amount of hours and energy you might spend in creating the same results or goals. We are definitely in the dawn of Artificial Intelligence and this technology is slowly being adapted to every facet of digital marketing. I for one am someone who loves to be logical with most of my dealings, if we shut down the noise of how effective AI has been in terms of work output we might tend... Read
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Google CEO Sundar Pichai: Search will profoundly change in 2025 Pichai thinks we'll all be surprised in early 2025 about the newer things that search can do compared to where it is today. Buckle up, again? Google Search will continue to change profoundly in 2025, according to Alphabet/Google CEO Sundar Pichai, who was interviewed during the 2024 New York Times DealBook Summit. Google Search in 2025. Typically elusive on substance and details, here’s the quote from Pichai: “Search itself will continue to change profoundly in [2025]. I think we are going to... Read
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3 Most Important Business Growth Strategies. Have you considered expanding your business recently? Do you think it is about that time of year when you flap your wings and fly away from your comfort zone? Well, this is not a new feeling for most business owners who have been in a specific business for years, trailing with beaming success year in and year out. I believe that feeling is simply telling you, that your business is now ripe for growth, hence the term business growth. Now most people when building a business from ground zero up, neglect the fundamentals, especially in a world where... Read
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Top 20 Online Work from Home Job Skills. These are the top soft skills you can learn to get yourself earning online for next year with exclusive autonomy to work from home or serve as a remote job, this skills are evergreen professions and some do pay more than others. The amount of skills you can develop or acquire are not limited and you can hone more than one soft skill to become a professional career pathway for your self-development as well. Content Writing: Most websites and blogs are run by content writers, they are part of any online branding team as their input scales across... Read
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4 SEO Tips and Strategies For Small Businesses to Get Ahead Next Year. SEO tips and strategy planning season is here! With the new year fast approaching, it's time to start thinking about next year's SEO strategy and tips on how to set your business up for success. In today's article, I will share some precise SEO tips for small businesses to utilize if you want to continue staying relevant in the organic search traffic marketing scene. " We need to continue providing value for users by offering the exact information on the page that they expect... Read
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Google is making a major change to Local Service Ads. Businesses will soon need a Google Business Profile (GBP) to continue running Local Service Ads (LSAs) and displaying customer reviews. This change tightens the integration of LSAs and GBPs, with Google positioning the Business Profile as the “source of truth” for ads. Why You Should Care: LSAs are a key tool for businesses looking to capture local search traffic. Without a verified and accurate GBP, your ads could be paused, disrupting lead generation and customer acquisition efforts. Integrating reviews into the GBP also emphasizes... Read
