Olatunji Adetunji
How To Generate Leads:10-Step Lead Generation Process. Have you ever wondered how to commence your business online, after acquiring a website and putting all in place for sales activation? Yep, we all have been there before, and the best way to approach this is via the sales funnel system. So, in today's post, I will be addressing the simple step-by-step strategies you can utilize to increase, and improve the quality of your leads by targeting the right set of audiences that are more likely to make a purchase of your product or service online. What is Lead Generation? Before we... Read
Olatunji Adetunji
Difference Between Cost Per Lead and Cost Per Acquisition. The cost per lead is a similar term misused as cost per acquisition, this is why we have digital advertisers who want to know what is Cost per Lead (CPL) vs. Cost per Acquisition (CPA). Cost per lead (or CPL) is the total cost of generating a lead. This is in contrast to cost per acquisition (CPA), which is the total cost of acquiring one paying new customer or a closed deal. You can note that the latter is more specific on the leads that are converted as paying customers or generate sales from that lead. In most cases, Cost Per Lead... Read
Olatunji Adetunji
Conversion Rate Optimization (CRO): How To Get Started. Right now, the internet has more operating across more than 271 million unique domains. That’s a nearly unfathomable number of pages competing for a finite amount of traffic, views, and clicks. If you’re getting your fair share of them, congratulations – you’re on the right path. But just getting visitors to your website isn’t enough, particularly if you’re running any type of business. No, you need to convert those visitors once they end up on your site. And you need to do this effectively and efficiently.... Read
Olatunji Adetunji
What are Growth Hacking Techniques Used In Digital Marketing? Growth Hacking can be defined as a mix of marketing strategies or techniques used to grow a business's overall goals at a low-cost value, it is the use of both conventional and unconventional means or experiments that leads to the growth of a company. Growth hacking is not a new buzzword Growth Hacking was first coined by Sean Ellis, the founder, and CEO of GrowthHackers in 2010 — is a modern-day strategy to acquire maximum users by spending a minimum amount of money. Using growth hacking for your business marketing... Read
Olatunji Adetunji
How To Use Data Analytics in Digital Marketing. According to researchers from MIT, “companies in the top third of their industry in the use of data-driven decision making were, on average, 5% more productive and 6% more profitable than their competitors.”, this can only be possible with the use of data science and data analytics. So, how does the use of data science and data analytics help to improve digital marketing, especially in the area of using data to make coherent-driven decisions to foster business growth in an age of data-driven marketing? But before we proceed forward... Read
Olatunji Adetunji
How To Use Data Science for Digital Marketing. In this topic, we will explain the techniques used for data gathering and prediction, using those techniques to read our Google Analytics traffic data to decipher our Google Analytics web performance data easily. Both data science and data analysis are interwoven in terms of definition, quoting from Wikipedia, data science is the interdisciplinary field that uses scientific methods, processes, and algorithms to extract knowledge and insights from ambiguous data, while data analysis is the systematic computational method of analyzing those... Read
Olatunji Adetunji
How To Write Good Engaging Content For Blog. There are several ways to write attention-grabbing engaging content for your blog or website, especially for your social media content like Linkedin, Facebook, etc., since most of these types of social content can accommodate up to 500-word counts. You can read more on The Different Types Of Social Media Platforms The first thing you would like to consider when writing a blog or social media content is to view your article from a reader's perspective, ie, you will want to have them stick around longer and find the intriguing side... Read
Olatunji Adetunji
What are the Different Types of Social Media? 10 Types of Social Media Sites Online. Social media sites are no longer the norms for socializing networking or sharing info, instead, they have metaphors into a channel for business growth and influencer growth for publicity and viral content online. Most of the time, individuals tend to get updates and news worldwide on their social platforms like Twitter, and Facebook to mention a few, and co-exist with business or company updates on sites like Linkedin. The number of social media sites online dwarfs that of search engines in comparison,... Read
Olatunji Adetunji
How To Create HTML Email Signature via Gmail and cPanel. In today’s topic, I would like to talk about HOW TO create an HTML email signature which is all part of branding, why? Because when people keep seeing your brand name and can identify your logo as the name of your business or company, you have successfully created a brand. All it takes is to take that simple step of doing every aspect of branding correctly and capturing every single lead you get with your brand exposure, but you need to be consistent with the approach. Our last post was on how to show your business logo in... Read
Olatunji Adetunji
How To Show Your Business Brand Logo in Gmail. Today businesses like to speak in their branding language to identify with their respective customers easily. Having your company’s logo show up as an email profile identifier, helps to ensure that your recipients are certain that the email was generated from you and reduces the high possibility of your emails hitting their spam box. Due to the high number of scam alerts and spoof emails, one tends to see the benefits of having a branded email with your company logo as a profile identifier as a big deal in today’s online... Read
