Follow me on Blogarama
Online Marketing Strategies Olatunji Adetunji

Olatunji Adetunji

How To Evaluate WebSite Performance

2016-07-12

How to Evaluate Your Website Performance. Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business. If you expect your site to stimulate some form of action, whether...

Read

Olatunji Adetunji

Responsive Web Design vs Adaptive Design

2016-06-05

Responsive Web Design or Adaptive Design: Which is better? Since Google's algorithm update, rolled out (April 21st, 2016) targeting mobile friendly sites on the web (May 12th 2016 [as seen in the image below]), there has been some serious SERPs fluctuations with urls. With mobile friendly sites getting more organic traffic via mobile access, Your mobile SERPs performance now affects your regular SERPs performance ie. if your mobile SERPs comes out with a good user experience and web performance, Google will ultimately improve your normal...

Read

Olatunji Adetunji

User Experience (ux) Designer

2016-05-05

How To Become User Experience (ux) Designer. There has been a bit of confusion in most SMEs businesses about the functional role or miss match job definition of a UX DESIGNER and UI DESIGNER and even worst missing it up with your GRAPHIC DESIGNER or a WEB DESIGNER. Thus the need to really understand why it is necessary to have a USER EXPERIENCE DESIGNER for your product or service development stages. Moreover, a UX DESIGNER is not only used on the web scenes, but can also expand his or her functionalities to offline brick and mortar businesses. Taking...

Read

Olatunji Adetunji

How To Increase Conversion Rate

2016-04-10

How To Increase Conversion Rate Optimization. Here is a food for thought, as we move slowly to another 2nd quarter of the year: how is your business doing? I meant both online and offline. Have you been getting better conversion rate on your goals? Have you executed a web analysis recently on your website to evaluate why all the dollar spent on advertising your website is not pulling in returns as expected? This thought of reasoning as brought me to the first question addressed to you : how is your business doing?. To be frank I believe opportunities can be created...

Read

Olatunji Adetunji

Digital Marketing Strategy

2015-10-08

Digital Marketing Strategy. The following are digital marketing strategies you can adopt in your online marketing for your small business, when you own a business and have a web presence for your small business you will need to execute digital marketing plans to improve your online web presence. For a good example, I will illustrate the current marketing strategy am using to promote our website, I believe if you follow the same itemized digital marketing strategies you will start to see results with your efforts. #1. WEBSITE USABILITY You need to work on this, you need to work...

Read

Olatunji Adetunji

How To Reduce Website Bounce Rate

2015-08-04

How To Reduce Website Bounce Rate or Exit Rate. Today’s post will be about a curious topic on Bounce Rate a.k.a Exist Rate, and you will learn how to reduce your website Bounce rate or Exit rate. Bounce Rate is Defined as the amount of web visit a web page receives from web visitors and exit out from the same web page without visiting other pages of the website. When you have an increase in Bounce rate that is not a good signal, bounce rate should be kept low as possible, a minimum of 50% is still considered high and anything higher than 50% only denotes your webpage has no commercial...

Read

Olatunji Adetunji

12 Things To Do When Designing Website User Experience Using User Testing.

2015-01-17

HOW TO DESIGN WEBSITE USER EXPERIENCE USING UX TESTING. Planning to design a website for your company or redesign an existing one? Have you made provision for user testing for your design? Wait! you did not think it was neccessary? or may be you would rather kick out the user experience of your website out the window as well. Because a good user testing equals a great user experience on your site, which ultimately spells better conversion rates and sales for your site. Well for those of you that are majorly unfamiliar to the scenario of user testing I will like...

Read