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Online Marketing Strategies Olatunji Adetunji

Olatunji Adetunji

Pay Per Click (PPC) Marketing

2016-07-17

Pay-Per-Click Marketing. Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay-Per-Click marketing or pay per click advertising is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click...

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Social Media Marketing vs Search Engine Marketing

2016-02-14

SOCIAL MEDIA MARKETING or SEARCH ENGINE MARKETING? There are various means to get online awareness and visibility for your business services online and there are two major king of the bout in these mediums of online reach. Both Social Media Marketing and Search Engine Marketing are the two most sorted out contenders for this, and personally I will say the combination of the two should just do the job. But most people do not have the time and energy nor the money to invest in all the mediums of social media marketing and search engine marketing, hence, the question on which...

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Pay Per Click (PPC) Campaign Tips and Tricks

2015-05-26

Pay Per Click (PPC) Campaign Tips and Tricks PPC is by Far the most profitable way to earn quick cash and generate a substantial amount of targeted traffic to your website or blog, but a lot of people that dazzled into it get dazed so easily out of it. The major factor that contributes to this catastrophe phenomena is the lack of proper knowledge on how things work with pay-per-click systems. There are majorly two types of PPC Campaign that are widely used for online paid advertising, they are; Cost-Per-Impression and Cost-Per-Action or Cost-Per-Click. Their acronyms are CPI or CPM and CPC or...

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Marketing Automation Software (Definition): What is Marketing Automation?

2015-02-02

Every marketing platform has a different definition for marketing automation, depending on each marketing automation software functionalities and vision behind the creation of such online marketing tool. But in reality they all tend to share the same goal of automating process of lead generation and nurturing, both in the area of marketing and sales department of any business. Marketing automation software were previously saturated around email marketing automation and CRM softwares, but with so many marketing mediums evolving there is a great sense of development in the way business automate...

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