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Online Marketing Strategies Olatunji Adetunji

Olatunji Adetunji

13 Meta Tags for SEO Keyword Ranking

2022-01-06

  13 SEO Meta Tags used for Keyword Ranking   There are several ways of securing SEO Keyword Ranking on Google and the use of  META TAGS is likely one of them, this is why it has been listed as a major factor in search engine optimization basically focusing on-page optimization. Even as a major factor in search engine optimization, we do have some Meta tags that are considered lesser weight in terms of ranking factors.  Table of Content 1.)          Title Meta Tags 2.)          Description Meta Tag 3.) ...

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What is SEO in marketing

2019-03-06

What does SEO mean in Marketing? That is a great question, but the first approach to this is to begin by asking do you know what SEO is? If you do then you should be able to identify what SEO does in marketing. SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines...defined by MOZ SEO stands for Search Engine Optimization. And the phrase "SEO strategy"...

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How To Improve Your Facebook Business Page Post

2019-01-16

How To Optimize a Facebook Business Page Post. Frankly speaking, these are typical walkthroughs on how to improve your Facebook Business Page algorithm in terms of Facebook Post Organic Reach, Facebook Post Engagement, and relevance score. I will like to assume you have a Fresh business page you will like to improve on, so let's get on board with the juicy parts leaving out how to create a Facebook Page for this instance. The most valuable aspect of Facebook social media marketing I have personally come to agree on is the fact that no matter the type of content you post on social...

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How To Track Search Engine Rankings

2016-12-16

How To Track Search Engine Ranking Positions. How do you know that the current ranking position for your keyword is what it actually is? do you know we have different ranking positions that are quite different in terms of devices and even location? so what do you do to evaluate the true keyword traffic that comes in from different devices? I have been studying and measuring this concept of keyword ranking and traffic with how to evaluate the actual value of the keywords you are targeting on Search engines.   Types of keyword ranking:- Personalization, localization and device...

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Best Ways To Increase Alexa Ranking Fast

2016-11-11

Best Ways To Increase Alexa Ranking Fast. Why Alexa? Why not Alexa?! To start with did you know that the algorithm used in calculation by Alexa traffic ranking is quite simple. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months (although the tool bar is not the only tool used to measure and analyze a site web performance by Alexa). This traffic is based on such parameters as reach, bounce rate, average time spent on the site and page views. Also note the free version of the alexa data...

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How To Increase Brand Awareness

2016-10-10

How To Build Brand Awareness and Brand Recognition Online. When you need a toothpaste, do you ask for a toothpaste, or for a Maclean or a closeup? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola, or a Coke? What about when you have an headache, you don't ask for paracetamol, you ask for Panadol! see... same goes for other online brands as well. Am sure you must have heard the phrase "Google it" or Let's "Whatsapp" or call a "Uber" and so on and so forth. Now what all this brands have in common is that they have...

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Buy Email List vs Opt in Form

2016-09-10

Why Buy Email Addresses List if Opt in Form is Better? One of the best ways to retain or get new clients is via email marketing, and with it's successful rate hence the reason why you have a lot of unsolicited emails promotions. This is due to the fact that some internet marketers or business owners are being fleeced to buy email list by companies offering email marketing services. Most sites that promote the purchase of business email list for email campaigns are only interested in the resale of generated emails that are mostly not targeted. Apart from a bad...

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How To Create Xml Sitemaps in 20 Easy Steps

2016-08-13

Sitemaps 101 – Benefits and Tips of creating Xml Sitemap. Have you ever wondered how a search engine works? It must be fascinating figuring out how this search tool could direct you to several websites that are relevant to your keywords. Or, have you experienced instances where the link that supposedly contains your keywords is not exactly what you have in mind? You would probably think that there must be something wrong with the search engine that it generated irrelevant results. How does a search engine work? Two things figure greatly in making search engines work effectively...

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Rss Feed Reader

2016-07-19

All you need to know about RSS. What does RSS mean? RSS may mean three different things. The original RSS (RDF Site Summary RSS 0.9) was developed by Dan Libby for Netscape. After a couple of months, they produced a simpler and easier-to-use version called Rich Site Summary or RSS 0.91. But they later lost interest, leaving it without an owner. As more and more users were using RSS, Winer made an adapted version of RSS 0.91 for Userland, claiming it as his own. Later in 2005, Microsoft developed Really Simple Syndication in relation to its Simple Sharing Extensions. What is RSS? You...

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How To Evaluate WebSite Performance

2016-07-12

How to Evaluate Your Website Performance. Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business. If you expect your site to stimulate some form of action, whether...

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