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Online Marketing Strategies Olatunji Adetunji

Olatunji Adetunji

How to Build a Prospect list

2018-06-08

7 Reasons Why You Should Build A Prospect List Every business is built on good customer relationship which in turn enable more growth in sales. When starting from scratch trying to target your audience via advertising mediums either online advertisement or offline promotions most small medium size businesses tends to forget about building their prospect list. Placing an advert online for sales or awareness is not the final phase of a business promotion or marketing, simply look at it as the first stage for acquiring data. When placing adverts you should be able to leverage the avenue...

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Olatunji Adetunji

Marketing Automation Software (Definition): What is Marketing Automation?

2015-02-02

Every marketing platform has a different definition for marketing automation, depending on each marketing automation software functionalities and vision behind the creation of such online marketing tool. But in reality they all tend to share the same goal of automating process of lead generation and nurturing, both in the area of marketing and sales department of any business. Marketing automation software were previously saturated around email marketing automation and CRM softwares, but with so many marketing mediums evolving there is a great sense of development in the way business automate...

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