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Online Marketing Strategies Olatunji Adetunji

Olatunji Adetunji

How To Create A Digital Marketing Budget


How To Create A Digital Marketing Budget. Creating a digital marketing budget in this 21st century where everything is going digital is a must, in fact, there is a better chance of your very first sale via digital marketing, why? because of the number of online audiences, you can easily target and reach. There are so many channels that a digital marketer can use to achieve their goals when it comes to delivering online marketing deliverables which may differ from one business requirement to the other. This is why it is solely important to understand the goals that are required to attain from... Read

Olatunji Adetunji

The Difference between Inbound and Outbound Marketing


Difference Between Inbound and Outbound Digital Marketing. The digital marketing era is already upon us, and all we can do is embrace it, and in doing so we need to understand the difference between Inbound VS Outbound Marketing. To do this we need to define what inbound marketing is and what outbound marketing is and how they can be implemented in digital marketing. Interruption marketing or outbound marketing is promoting a product through continued advertising, promotions, public relations, and sales. It is considered to be an annoying version of the traditional way of doing marketing... Read

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3 Customer Retention Strategies That Works Best


3 Customer Retention Strategies That Works Best. Today I will like to cut across one of my favorite topic, which is customer retention. Now its quite easy to always do online ads or execute comprehensive inbound marketing strategies with ever increasing inquiries and customer list. But like they say, its much more wiser to retain an old customer than try to impress a new one. Its very cost effective to maintain your existing customers than trying to always acquire more. Customer retention refers to the activities and actions companies and organizations take to reduce the number... Read

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Inbound vs Outbound Marketing Definition


Inbound Marketing vs Outbound Marketing [Infographic]. Thanks to the solid emergence of the internet, a lot as changed over a decade now with the way consumer behaves online, especially when it comes down to making a decision to buying a product or service. When analyzing marketing performance we can now go far beyond understanding consumers needs and wants and make decisions driven by data, so explaining the difference between inbound and outbound marketing and how important it is for your business should be a no brainer. You can find more data on this via... Read

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7 surefire B2B Lead Generation Strategies


7 surefire B2B Lead Generation Strategies. Lead generation is a compulsory aspect of any online business, what will you be in business for if not to make some level of sales?. But first we both know the first rule of any online lead generation is targeted web traffic. Since there are numerous mediums to generate traffic on the web via digital marketing, you might want to consider learning how to better understand how to apply and mix this mediums to trigger sales lead generation. This is where the term "inbound marketing" come into play, which was first coined by a... Read

Olatunji Adetunji

Content Marketing Strategy


Content Marketing Strategy is King Content has always been termed King in every aspect of online marketing, and you must be surprised to hear it but the facts are there for all to see. In SEO you will find search engines giving more priority to webpages that have more quality contents on search engine ranking page, in regards to links or other relevant SEO factors. I have seen web pages with average SEO work but high quality content ranking for medium searched keywords on the top ten result pages of Google. Another place content marketing is deemed relevant is on social media... Read

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Branding Strategy For Small Business


Branding Strategy used by Corporate Branding Branding is a pedal stone every small business owners will love to achieve, and in doing so it only means that a lot of people are now talking about your business, its every where they turn to. Branding is a permanent stigma that makes people to unconsciously target a particular company for its service, eg everyone knows to search for something online you use "Google" this context Google can be said to be a brand for online searches, in fact you must have heard the word Google it from some of your friends when you... Read

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Small Business Local Seo Services


Small Business Local SEO Services. This topic is written to address the misconception of small business that own or manage some sort of web presence, but totally neglect the need to optimize their web site or webpage for Local SEO, and for those without any web presence, should seriously consider doing so. Almost every business in the country, big or small and regardless of industry has some form of web presence, with a lot of them competing with a handful of keyword queries at the top of search engine ranking postions (SERPs) on search engine giants like "Google". Recommended... Read

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Marketing Automation Software (Definition): What is Marketing Automation?


Every marketing platform has a different definition for marketing automation, depending on each marketing automation software functionalities and vision behind the creation of such online marketing tool. But in reality they all tend to share the same goal of automating process of lead generation and nurturing, both in the area of marketing and sales department of any business. Marketing automation software were previously saturated around email marketing automation and CRM softwares, but with so many marketing mediums evolving there is a great sense of development in the way business automate... Read