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Online Marketing Strategies Olatunji Adetunji

Olatunji Adetunji

How To Optimize Your Google Ads Campaign


How to optimize your Google Ads account on a tight budget. Have you been given a Google Ads Campaign to manage under a small budget plan, with a stringent marketing goal? Well in this article I will be sharing with you the several ways we adopt to maximize and optimize our Google Ads campaign budget to deliver our client's goals still. The most obvious task to do in optimizing the campaign budget was to actually reduce the cost per day, which in effect will surely reduce the huge traffic you were getting from the ads, so to not make it too significant, we decided to take the budget... Read

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Google Analytics 4 For Beginners: Reports Tutorial


Google Analytics 4 For Beginners: Reports Tutorial (GOOGLE ANALYTICS 4 vs UNIVERSAL ANALYTICS). Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property. This is the GOOGLE ANALYTICS 4 release date which is shown on all Universal Analytics user dashboards, and in this tutorial, I will be comparing Google analytics 4 reports vs Universal analytics and how to use Google Analytics 4 For Beginners. Google web analytics is a certified household name among web-masters... Read

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How To Create Sitemap XML SEO Best Practices


How To Create Sitemap XML: SEO Best Practices. One of SEO best practices to get websites ranked on Google is via creating a sitemap, it helps in getting fresh content indexed faster, and by creating sitemap.xml you improve visibilities on other search engines like Bing, Yahoo, Yandex, DuckDuckGo, etc while there are other acceptable sitemap versions I will recommend the inclusion and submission of RSS atom Feeds if your website is a dynamic site. In this post, I will explain how to create sitemap for google that will help you get indexed faster using... Read

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How To Rank Blog Post On Google


How To Rank Blog on Google First Page and Other Search Engines. Do you run a blog? Are you looking for how to rank blog posts? Then you are reading the right content, here! Because I will share with you the exact methods I use with how to rank my blog post on search engines like Google, Bing, Yahoo, DuckDuckGo, and Yandex. Ranking on Google seems to be the most difficult, but if you can get your content ranking on Bing and Yahoo then the rest will be easy, it takes a bit of extra push to get your page on Google with some solid link building. The Blog SEO Tips are also applicable... Read

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Duplicate Content SEO Impact


Does Duplicate Content Affect SEO? Avoid Duplicate Content SEO that is the number one rule in content marketing and in ranking your SEO content, hence in order not to get the most used terminology confused, I will like to explain the basic compositions of duplicate content, as we have different variations of what can be termed as duplicate content in SEO and for the most latter part, a research conducted by raven shows that almost 30% of websites online do suffer from duplicate content affecting their SEO ranking. This reveals that duplicate content is like a virus that keeps affecting even... Read

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How To Update Old Blog posts for SEO


How To Rank Outdated Post Content on Google. Ranking old blog posts content can actually be a more rewarding endeavor than you think against always writing fresh content. A larger SEO professional group will agree that it is way easier to rank fresh content about a topic on search engines and that most organic traffic received on a website are basically from their fresh content. But the caveat here is this, do we continue writing fresh content, and what happens to the new posts that become old and are no longer ranking? Well, these are my observation and approach to trying and update... Read

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IndexNow api Google Bing and Yandex Search Engines


IndexNow API Google Bing and Yandex Search Engines   This is a new search engine indexing protocol introduced by Microsoft in October 2021, the concept was to have your content being indexed immediately and have it on other associate search engines which are still just Microsoft Bing and Yandex, are now co-sharing URLs. It is only recently that Google announces its interest in the IndexNow protocol...with IndexNow Google API, we are sure that numerous websites will start to implement this search protocol, but there is a hint that over abusing might result in search engines blocking... Read

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How Google Search Console Tracks People Also Ask Data


How Google Search Console Tracks ‘People Also Ask’ Performance Data. Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions. This topic is discussed during a recent Google Search Central SEO office-hours hangout. An individual named Aakash Singh joins the Livestream to ask how Google Search Console tracks data for pages appearing in ‘people also ask’ snippets. Google Search Advocate John Mueller answers the question by explaining how Search... Read

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Best Times To Post on Social Media


What is the Best Time To Post On Social Media? The best time to post on Social Media depends on the time your audience is most engaged on these social media platforms. In this article I will be using Facebook as the benchmark for my analysis since it is the world's highest social media platform with roughly 2.91 billion monthly active users as of the fourth quarter of 2021, Facebook is the most used online social network worldwide. So I think it will be fair to take this data test from them and not be on a repetitive course, after our results as been derived we can now compare... Read

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How To Use Google SEO Stop Words List


The Complete Google SEO Stop Words List. Have you ever wondered what words are key to SEO or have more prominence with search engines like Google, and how can you implement them relatively in your keyword ranking with Google SEO bid? The essence of the SEO community targetting stop words for SEO is basically to try and optimize the pixel space or length space they have with their URL and Title tag of a web page they are trying to rank on search engines, and the fact that search engines place no priority values on stop words in order to speed up search results or to save disk space.   What... Read